Growth of floriculture is all time high with increasing demand in domestic and overseas markets. ICAR provided research backstopping for the floriculture sector for promotion of domestic and export markets. Technologies to improve vase-life along with appropriate packaging technologies improved marketing and business potential. The area and production under flower crops got almost tripled in last two decades.
Marigold: Indian desi varieties having longer blooming period and good shelf-life; backed with improved cultivation technologies, turning fields into golden cash. Varieties suitable for different temperature regimes developed to ensure year-round cultivation.